Free Tool
RISE Video Brief Builder
Build a video brief your
people will actually watch
One powerful brief. Built on the RISE framework and Made to Stick principles, so your message lands, not just plays.
RResearch
IImagine
SShape
EEngage
Stickiness Score
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Research Know Your World
Great videos don't start with a camera. They start with truth.
The more context here, the more powerful your brief.
The more context here, the more powerful your brief.
Made to Stick: Sticky ideas are Concrete, they use specific, real-world
details people recognise. Vague messages get ignored. Specific messages get remembered.
Safety Campaign
Incident Replay / Alert
Procedure Explainer
Leadership Message
HR / Onboarding
Environmental / ESG
Mental Health & Wellbeing
External Marketing
Investor / Board Comms
Frontline Workers
FIFO / Remote Crews
Contractors
Site Supervisors
HSE / HR Teams
Leadership / C-Suite
Clients / Investors
Diverse / Multilingual Workforce
Yes — multiple languages
Yes — low literacy levels
Yes — cultural differences
Mainly English-speaking
Not sure
💡 Real examples — click one to inspire your brief
⚠️
The Safety Alert Nobody Reads
Long, technical, buried in disclaimers — your crew switches off before page one
is done.
📊
The ESG Report Nobody Understands
60 pages of data nobody reads. Your sustainability story deserves better than a
PDF.
😴
The Induction Video from 2017
Outdated, boring, and expensive to run. Your crew deserves a welcome they
remember.
📧
The Leadership Email Nobody Opens
Your leaders have the right message. It just never reaches the crew that needs
it.
🧠
Mental Health — Hard to Say Right
Breaking the stigma starts with how you communicate it. Story-driven video does
what posters never can.
🏆
Winning the Tender
Your capability statement is a Word doc. Your competitors have a 90-second
cinematic video.
Imagine — One Message. One Feeling.
The biggest mistake in safety communication? Trying to say
everything.
Sticky messages say one thing — unforgettably.
Sticky messages say one thing — unforgettably.
Made to Stick: The Curse of Knowledge kills most safety comms. You know
too much — so you say too much. The antidote: strip your message to its single irreducible core. One
sentence. One emotion. One action.
⚡ Before & After — Safety Alert
❌ Before (typical alert)
"Following the recordable incident on 14/03, a full root cause analysis has been
conducted. Contributing factors include inadequate pre-task planning, failure to identify hazard
controls in the JSEA, and non-compliance with PPE requirements under Section 4.2 of the HSE Management
Plan..."
✅ After (Made to Stick)
One worker went home injured last Tuesday. Here's what
happened in 47 seconds — and the one thing we're all changing from today.
30-second animated replay. One clear change. Shared across all sites same day.
30-second animated replay. One clear change. Shared across all sites same day.
🌿 Before & After — ESG Report
❌ Before (typical ESG)
"In FY2024, the organisation achieved a 12.4% reduction in Scope 2 emissions against
the 2019 baseline, with water consumption per tonne of ore processed declining by 8.7%..."
✅ After (visual story)
We saved enough water this year to fill 47 Olympic
swimming pools. Here's how our crew made it happen — in 90 seconds.
Animated data story. Human faces. Numbers people feel, not just read.
Animated data story. Human faces. Numbers people feel, not just read.
AI Cinematic (Premium)
2D Animation
2.5D Animation
3D / 360° Immersive
Corporate / Live Footage
Data Visualisation Story
Mixed / Hybrid
🎬 Style Guide — Which fits your message?
AI Cinematic
Leadership. Tenders. External.
Leadership. Tenders. External.
2D / 2.5D
Procedures. Campaigns. Training.
Procedures. Campaigns. Training.
3D / 360°
Incident replay. Immersive risk.
Incident replay. Immersive risk.
Data Story
ESG. Reports. Investor comms.
ESG. Reports. Investor comms.
Corporate Live
Leaders. Recognition. Culture.
Leaders. Recognition. Culture.
Hybrid
Campaigns. Multi-format.
Campaigns. Multi-format.
Confident & Safe
Motivated to Act
Proud & Valued
Clear & Informed
Urgency — This Matters Now
Trust in Leadership
Inspired to Lead
Psychologically Safe
Shape — Structure Makes It Stick
Every great video has a spine: a hook, a human moment, and a clear call to
action.
This step turns your idea into a production-ready blueprint.
This step turns your idea into a production-ready blueprint.
Made to Stick: Unexpected + Simple. Open with a gap — something surprising
that creates curiosity. Then fill the gap with the simplest possible truth. That's the arc of every video
that actually changes behaviour.
🎬 Your Video Story Arc — Fill in the three acts
Under 60 seconds (alerts, social)
1–2 minutes (campaigns, leaders)
2–4 minutes (training, ESG story)
4–6 minutes (full procedure)
Site Briefings / Toolbox Talks
LMS / Training Platform
LinkedIn / Social Media
Internal Intranet / TV Screens
Website / External
Client / Investor Presentations
Annual Report / ESG Report
Tender / Proposal Documents
🌿 Turning Boring Data Into Visual Stories — ESG & Report Transformer
Most ESG reports fail because they speak to compliance, not to people. Below are 6 ways to transform your data into a story your workforce, investors and community will actually feel.
Numbers as People
Make data feel human
Make data feel human
Year in 90 Seconds
Animated ESG highlight reel
Animated ESG highlight reel
Crew Voice
Real stories, real impact
Real stories, real impact
Data as Nature
Visual metaphors that land
Visual metaphors that land
Board Opener
60-sec before the slides
60-sec before the slides
Social ESG Series
Quarterly storytelling
Quarterly storytelling
Engage — Keep the Message Alive
A video that plays once is a video that fails. Engagement is what
happens
before, during and after the screen goes dark.
before, during and after the screen goes dark.
Made to Stick: Stories are the delivery mechanism of sticky ideas. They
don't
just inform — they simulate. A crew that watches a real story rehearses the right behaviour before they ever
face the situation.
Reduction in incidents / LTIs
Video completion / view rate
Crew feedback scores
Compliance rate improvement
Social media engagement
Tender / business enquiries
Staff retention improvement
Leadership visibility scores
Toolbox Talk Discussion Guide
Short Quiz / Knowledge Check
Leadership Q&A Session
Poster / Site Visual Reminder
Monthly Video Series
Crew Feedback Form
Social Share Campaign
🚀 Engagement Amplifiers — What turns a video into a movement
🏅
Recognition Loops
After the video, call out crews who already live the message. Name them. Film
them.
Safety heroes create safety culture.
📲
Share-Before-Shift
Design videos under 60 seconds so supervisors share them at the start of every
shift. One message. Every morning.
🌍
Multilingual Versions
One animated video, multiple language voiceovers. Same message, every crew,
every
language. Inclusion is safety.
📊
30-Day Impact Report
Track what changed 30 days after launch. Views, near-miss reports, toolbox
conversations. Data proves the ROI.
Urgent — need it in 2 weeks
4–6 weeks
2–3 months
Flexible timeline
Your RISE Video Brief
Built on the framework that makes messages stick — not just play.
0%
Stickiness Score
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Ready to bring this to life?
Send us your brief and we'll come back with a creative concept, timeline, and quote — within 48 hours.